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About
I'm a senior product designer with 9 years of experience designing digital products across startups and global companies. I enjoy tackling complex problems, and turning ambiguity into clear, intuitive experiences. Let's talk!
2024 - 2026
wix
For nearly two years, I worked at Wix on the Identity team, responsible for both authorization and authentication products. I got to work on projects like building a permissions management tool from scratch and designing the passkey login experience. At Wix, I dove headfirst into complex AI tools and learned how to research, prototype, and code with AI.
2023 - 2024
yotpo
I joined Yotpo's subscription product team, working on subscription management for businesses running on Shopify. I worked closely with a great team and had a blast designing for e-commerce, building for both sides of the ecosystem: Shopify merchants and their end customers.
2017 - 2023
fullpath
Fullpath was my first job out of school, and I stayed for six years. As the first designer there, I built their design system from the ground up and designed most of the core products that ended up driving revenue. It was rewarding to watch the company grow from a tiny startup into an established player in the US auto-marketing space, especially since they were recently acquired for $500M
Education
Industrial design · Netcraft UX
Languages
Native English · Fluent Hebrew