I'm a senior product designer with 9 years of experience, designing for both 0 → 1 startups and global companies with millions of users. My story starts in Memphis, TN, where I was born (hence the English).
I was always curious by nature, thinking about how things work and why. I loved telling stories, crafting new ideas, and building things, a curiosity that led me to study inclusive industrial design. I loved the hands-on nature of building physical products, but transitioned into UX soon after and haven't looked back since. Outside of work, I write stories, take photos, and sketch portraits.
About me
Experience
2024 - 2026
wix
For nearly two years, I worked at Wix on the Identity team, responsible for both authorization and authentication products. I got to work on cool projects like building a permissions management tool (RBAC and security) from scratch, and designing the passkey login experience, and more.
At Wix, I dove headfirst into complex AI tools and learned how to research, prototype, and code with AI.
2023 - 2024
yotpo
I joined Yotpo's subscription product team, working on subscription management for businesses running on Shopify. I worked closely with a great team and had a blast designing for e-commerce, building for both sides of the ecosystem: Shopify merchants and their end customers.
2017 - 2023
fullpath
Fullpath was my first job out of school, and I stayed for six years. As the first designer there, I built their design system from the ground up and designed most of the core products that ended up driving revenue. It was rewarding to watch the company grow from a tiny startup into an established player in the US auto-marketing space, especially since they were recently acquired for $500M.
Education
Industrial design · Netcraft UX
Languages
Native English · Fluent Hebrew