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Foodie explores how might we improve the experience of finding dishes and restaurants that truly excite us
Product Strategy / UX / UI
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the challenge
People are always searching for that hot, trendy new place. We are creatures of FOMO, and we never want to miss out on that cool new place everyones been going to.
the concept
Foodie shows you dishes based on criteria you have selected as your flavor profile, budget, taste and more. Users search and filter through dishes, not restaurants.
In the generation of Tasty, users are looking for a new way to get their foodie fix.
User behavior
While researching different apps and methods of finding new restaurants, I noticed a difference in how we search for restaurants vs how we look at food on social media. The search for restaurants is so vague, and doesn't tell us anything about what we will experience there. The way we look at food on social media is so visceral and enjoyable.
how we find new places
how we browse for food
How might we align these two behaviors for a much better experience?
insights
who is a foodie?
To better understand who is a foodie, I spoke to people about how they find new places to eat. What is important for them? It was critical to understand user behavior before moving forward.
If you've ever looked over at the next table, and asked: "what are they having?" You are probably a Foodie.
maya s.
26 years old // New York City
The trendsetter
Maya is 26 years old living in New York City with 2 friends. She's just graduated college and working as a lawyer. Her hours are long and extra time is scarce. Her small kitchen isn't the most friendly for cooking, so dining out has become her go for dinners. She loves the social aspect of it, shares her outings on social media and has become the go to person for recommendations.
She's always looking for the trendy new spot to take her friends to.
Pain Points
Doesn't always know where to eat
Wants immediate results
Cooking isn't a a reliable option
Motivations
Budget / Willing to pay for a great experience
Social / A chill hangout vibe is critical
Taste / The quality of the foodie is what makes....a foodie
information architecture
Main Login
Foodie is a social experience it's always better with friends
Explore Locations
Users should set their location early on so they can connect with friends in their area, and the app can show them dishes relevant to them,
Dish page
On the dish page, users can view details about the location, reviews and user photos. They can also click 'I've been here', to save the location to their map, and share with friends.
User preferences
After sign up, a user sets their food preferences. This will help the system display dishes the user is most likely to want. It's crucial for example, to never show a meat dish to a vegan .
Set Location
Users can feel free to explore dishes in a certain location or set a city as their location, which can be changed later.
Dish page
The dish page displays the preferences so the user will know which type of foodie the location will appeal to.
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User preferences
Users can skip this step and do it later, or select as many preferences as they want. The most popular preferences are displayed first.
Exploring dishes
After setting food preferences and location, a user can scroll through popular dishes. The design was chosen to focus on the dishes without distractions.
Filtering dishes
Users can add filters to explore by price, popularity, recency and specific preference.
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Dish page
Further down the page, users can read reviews about the dish, and even leave a review.
Dish page
After reading reviews, a user can see similar spots other foodies have been to and loved.
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Map
The user's map tab displays all of the user's visited locations, their friends locations and where they want to go next. Users can toggle between map and list view.
Foodie Profile
Profile tab displays all of the user's information, and is visible to the public or followers based on the user's privacy settings. Here they can update their profile and foodie preferences.
User's can see where they have been, and want to return to. As well as what dishes on their wishlist.
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