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Competitor Analysis
The idea began with exploring how do people learn and teach today? How do people experience new things?
User Research
Insights and survey results
To get a better understanding of what people wanted from this, I surveyed ~40 people. I wanted to hear the motivation behind wanting to take a class, and what were their current challenges.
90%
73%
of people said they would want to learn something new
of people said they have taken a class just for fun
85%
of people said they preferred a real classroom to a digital one
85%
of people said they preferred a real classroom to a digital one
People felt a lack of motivation to "show up" or "attend". They would often buy classes when there was a sale, then never take them.
People preferred a real classroom to a digital one?
This intrigued me. I wanted to know why people felt like that, so I dug a little deeper with potential users to uncover more pain points and insights, which led me to several conclusions.
People felt that learning online prevented them from having a hands on learning experience. They couldn't connect to the instructor, or ask questions easily
People want to learn new things
People are willing to pay for these services
People trust these services when their is social proof (think airbnb, yelp)
People want to turn their hobbies/skills into profits
People want to learn new skills and meet new people
How might we get these two type of people together?
Personas and Userflow
Key Features
Information Architecture
The robust system required thinking about multiple personas and flows
Anchor 1
Wireframes
The homepage
User flow / Student
Viewing a class
1
2
3
4
1
The Class page displays all relevant information regarding the class; location, price, description, reviews and participants.
2
Students can see when the classes will take place, and make sure it fits with their schedules.
4
Before signing up to a class, a student can view who else is joined, and reviews from past participants
3
Students can see the classes full curriculum, to ensure a proper fit.
User flow / Instructor
Create a class
An instructor creates a class using a 'wizard', step-by-step so the data input doesn't become overwhelming.
The instructor has to build a curriculum, and a schedule before posting the class, so students know the critical details before signing up. A class is a commitment.
User flow / Instructor
Manage classes
1
This is the area where the instructor manages everything about her class, from homework to schedule and participants.
2
1
2
The instructor can review and approve pending students.
User flow / Student
1
1
Students can manage their schedules, use inbox to message other students/instructors and see what's coming up next.
2
2
Class feed- users can interact with other students, post questions and view missions
3
3
Student's profiles are open, and can view each other's information. Such as classes taken, favorite classes, and show off badges.
User flow / Student
Creating a class
1
1
A student who wants to learn something they cannot find can create it, supplying only the basic details then, the site helps find the right instructor.
2
2
A student can create a class 'request', find an instructor and learn something new!
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